Latest

Client: Self
Project: Illustration
Status: Complete
Details: This illustration is a digital adaptation of one of my sketchbook doodles.

Identity

Employer: UC Berkeley, The Scholar's Workstation
Project: Software Icon
Status: Complete
Details: This is a software icon designed for a search application called Scuba in development at UC Berkeley.

Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.

Client: Crunch Catering
Project: Logo
Status: In Progress
Details: This is one of a few concepts in development for a silicon valley catering company. The client wanted something that incorporated the two "c's", the strong symbolics of "crunch", and the elegant connotation of "catering".

Web

Employer: UC Berkeley, The Scholar's Workstation
Project: Website
Status: Offline
Details: This was one of about 5 concepts we were considering for the front page. This one was my personal favority because the grey theme seemed more metallic and "tech" than the others.

Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.

Client: Previous Portoflio
Project: Website
Status: Offline
Details: This was my first portfolio concept (under a different url), while I liked the concept on paper, the delivery was more problematic. The color proved to be too dark, it became very monochromatic (which threw the thumbnails off balance) and ultimately legibility suffered. So, I decided to take a more classic approach.

Advertising

Client: The Advertising Club
Project: Magazine Ad
Status: Complete
Details: This was made as part of a mock project where students picked one company/product and created three distinct advertising concepts.

Employer: UC Berkeley, The Scholar's Workstation
Project: Banner Ad
Status: Complete
Details: This is one of a handful of ads that are on the TSW home page (UC Berkeley computer store). Each have a similar "web 2.0" gradient/plastic theme to match with the industry (electronics).

Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.

Employer: UC Berkeley, The Scholar's Workstation
Project: Bus Ad
Status: Complete
Details: We wanted the products kind of "float" to draw more attention while giving the ad a photorealistic look and scream "back to school".

Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.