Identity
Client: Jessica Rhoades
Project: Logo
Status: Complete
Details: Jessica Rhoades is a pro bono legal advocate and philanthropist. Her logo was designed to show elegance without being overly ornate.
Client: Albatross Security
Project: Logo
Status: Complete
Details: Albatross Security was in need of a logo that took advantage of computer graphics but could also be easily adapted to black and white for uniform embroidery and vehicle decals. The logo was designed to instantly signify security without context.
Client: Plain Paper Consulting
Project: Corporate Identity
Status: Complete
Details: Plain Paper Consulting was in need of a full corporate identity package: logo, business cards, letter head design, and usage standards which would communicate their brand's business savvy and alignment to current technology trends. The logo uses a clean and professional typeface with a simple & meaningful mark that can be modified for web & print collateral
Client: Benjamin Moskowitz
Project: Logo
Status: Complete
Details: With this branding package the goal was to create a mark which would incorporate both the B and M in one unified simple, unique, and memorable mark that could be used for business cards and letterheads.
Client: Mikhail Metrikin
Project: Logo
Status: Complete
Details: Mikhail needed a way to make his resume, business cards and other collateral stand out from the pack and reflect his unique personality. Originally from Russia and hip to the SF Bay Area music scene, Mikhail wanted a design with Russian Constructivist roots but a Bay Area sense of modernity.
Client: 5280Search.com
Project: Logo
Status: Complete
Details: 5280 Search is a Colorado based search marketing firm. They needed a logo which drew upon a local reference to the elevation of Colorado, illustrated their connection to current internet culture through type, and would work in various colors and in print and web mediums.
Client: Dobson Images
Project: Logo
Status: Complete
Details: Dobson Images was in need of a new logo which would convey their professionalism and use of timeless photography equipment and techniques without making them look out of date. The use of a modern serif font for the company name and serif font for their slogan was the perfect combination.
Web
Client: IMA Inc.
Project: Website
Status: In Progress
Details: IMA Inc., an established online media agency, recently decided to give their website a face lift. The goal was to create a clean and modern aesthetic that would keep the focus on the work and its message while still showing that IMA is cutting edge. For this project I joined forces with Syracuse CS for the code development.
Client: Segale Bros.
Project: Landing Page
Status: Online
Details: Segale Bros recently launched a new online advertising campaignI partnered with IMA Inc and Syracuse CS on this project. I was responsible for the overall design and graphic components.
Client: Plastic Surgery Specialists
Project: Landing Page
Status: Online
Details: Plastic Surgery Specialists was in need of an appealing landing page for their new SF Gate ad campaign. I partnered with IMA Inc and Syracuse CS on this project. I was responsible for the overall design and graphic components.
Employer: UC Berkeley, The Scholar's Workstation
Project: Website
Status: Offline
Details: This was one of about 5 concepts we were considering for the front page. This one was my personal favorite because the grey theme seemed more metallic and "tech" than the others.
Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.
Client: Self
Project: Website
Status: Online
Details: This was my first stab at the new portfolio concept. The goal was to deliver a stylish but simple one page design.
Advertising
Client: The Advertising Club
Project: Magazine Ad
Status: Complete
Details: This was made as part of a mock project where students picked one company/product and created three distinct advertising concepts.
Employer: UC Berkeley, The Scholar's Workstation
Project: Banner Ad
Status: Complete
Details: This is one of a handful of ads that are on the TSW home page (UC Berkeley computer store). Each have a similar "web 2.0" gradient/plastic theme to match with the industry (electronics).
Copyright 2007 UC Regents & The Scholar's Workstation. Used with permission.
